Strategic Targeting: How To Build Competitive Strength In An Over Saturated Market
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Preview Video: Strategic Targeting: How To Build Competitive Strength In An Over Saturated Market
The future of audience connection demands more than demographics, it demands dimension. As traditional segmentation fades, the next era of marketing leadership will be defined by the ability to see, shape, and serve audiences through the lenses of behavior, mindset, and values.
In forward-thinking session, you’ll learn how to engineer dynamic audiences that evolve alongside shifting marketplaces and emerging technologies. We'll explore how to craft competitive brand segmentation and positioning that doesn't just react to change, it drives it, by creating emotional resonance, tech-enabled experiences, and agile strategies that unlock unseen market opportunities.
Learning Objectives:
- Discover how to reframe how you see your audience by segmenting through future-forward lenses of behavior, mindset, and values not outdated demographics.
- Learn how to engineer dynamic audience ecosystems that evolve with shifting expectations, emerging technologies, and cultural trends.
- Discover how to spot the invisible opportunities in crowded markets and architect a competitive space your brand can own before others even see it.
Credit: This session is eligible for 0.75 Clock Hour towards your CEM recertification.
This session is first come first served and will be based on max seating in the room.
This is a Quiet Session: No audio will be broadcast from speakers. Headsets are required to hear speaker content.
- Pick up a headset at the entrance.
- Put on your headset to hear the audio.
- Adjust the volume to your comfort.
- At end of session, please take headsets and place on table near entrance.
