More Than Money: Rethinking Sponsorships To Drive Value & Engagement

Preview Video: More Than Money: Rethinking Sponsorships To Drive Value & Engagement

Sponsorships shouldn’t feel like a menu of logo placements, and they definitely shouldn’t be a last-minute scramble to hit revenue goals. In this session, we’ll talk about how to shift your sponsorship mindset from transactional to intentional, creating packages that solve problems for partners and bring value to your audience.

Drawing from real-world wins, and a few hard lessons, attendees will walk through ways to identify what your sponsors really want, how to spot untapped assets hiding in plain sight, and how to sell opportunities that are meaningful, not just marketable.

This isn’t a one-size-fits-all approach. Whether you’re working with a massive floor plan or a small event with big potential, you’ll leave with clear tactics to grow revenue without sacrificing trust or experience. We’ll also explore how to bring your sales and programming teams into the conversation earlier, so your sponsorships feel integrated, not bolted on. Bring your curiosity, your challenges, and a willingness to rethink what partnership can look like.

Learning Objectives:

• Learn how to spot overlooked assets and touchpoints within your event that can be turned into meaningful sponsorship opportunities.
• Discover how to have more strategic conversations with sponsors by focusing on their goals, not just what's in the prospectus.
• Build simple, flexible packages that align with both sponsor needs and attendee experience, without adding extra stress to the team.

Credit: This session is eligible for 0.75 clock hour towards your CEM recertification.

This session is first come first served and will be based on max seating in the room.