AI: The Participation Engine

AI: The Participation Engine

Tuesday, December 9, 2025 12:15 PM to 1:00 PM · 45 min. (America/Chicago)
GRBCC - Level One - Show Floor - Learning Zone 3
The Power of AI’s Impact on Event Evolution
Full Access Attendees

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Preview Video: AI: The Participation Engine

AI is no longer just a tool for engagement; it’s transforming into the driving force behind genuine participation. Drawing on successful AI-powered experiments from events like ICCA Bangkok and Abu Dhabi, this session reveals how AI can capture diverse voices, cluster valuable input, and turn ideas into meaningful action. If you’re looking to design exhibitions that make it easier for attendees and exhibitors to contribute, connect, and co-create, this session is for you. We’ll show you practical, tested AI strategies that break down participation barriers, scale conversations effortlessly, and deliver lasting value for your events. Whether you’re aiming to innovate your event formats, energize exhibitor and visitor involvement, or harness data in new ways, this session equips you with the tools to make your exhibitions more dynamic, inclusive, and impactful.

Learning Objectives:

  • Gain a clear understanding of the difference between surface-level engagement and true participation, and where AI fits in both.
  • Discover proven AI approaches used at major global events to transform participant input into actionable insights.
  • Practical design ideas for using AI to enhance conversations, boost interaction, and add real impact to your shows.

Credit: This session is eligible for 0.75 clock hour towards your CEM recertification.

This session is first come first served and will be based on max seating in the room.

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