Human Communications: The Relationship-Driven Event Marketing Strategy You’re Not Using (Yet)
Information
In a world dominated by automation, algorithms, and AI, human connection is your most powerful marketing asset. Today’s clients, attendees, and partners expect more than transactions, they seek trust, transparency, and authentic relationships. This session explores how to rehumanize your marketing in a way that builds long-term loyalty and drives results. You’ll discover how to craft messages that resonate, design experiences that connect, and lead with empathy across every brand touchpoint. Whether you're launching a campaign, onboarding partners, or engaging your internal teams, human-centered communication is your competitive edge.
Learning Objectives:
- Discover how to reframe your marketing approach to prioritize human-first messaging and empathy.
- Learn how to build trust and emotional connection across audiences, internal and external.
- Discover how to use authenticity as a brand differentiator in content, outreach, and events.
Credit: This session is eligible for 0.75 clock hour towards your CEM recertification.
This session is first come first served and will be based on max seating in the room.
This is a Quiet Session: No audio will be broadcast from speakers. Headsets are required to hear speaker content.
- Pick up a headset at the entrance.
- Put on your headset to hear the audio.
- Adjust the volume to your comfort.
- At end of session, please take headsets and place on table near entrance.
