Aligning Leadership & Sales: A C-Suite Strategy For Event Revenue
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Preview Video: Aligning Leadership & Sales: A C-Suite Strategy For Event Revenue
In today’s competitive event landscape, C-suite leaders can no longer afford to sit on the sidelines of the sales process. This session is crafted specifically for event and trade show organizers looking to turn executive leadership into an active sales asset. Learn how aligning your leadership and business development teams can drive greater sponsor, exhibitor, and attendee engagement...and ultimately increase event revenue! We’ll explore the “5 Cs” of strategic executive involvement in the event sales process, with a focus on real-world application for high-value partnerships. This session is ideal for leadership teams from trade shows, conferences, and event organizations. Whether you’re a CEO, Executive Director, VP of Sales, or Business Development lead, this workshop will help you transform leadership engagement into a competitive advantage on the show floor and beyond!
Learning Objectives:
- Learn how the C-suite can directly influence exhibitor, sponsor, and attendee acquisition.
- Discover strategies to align executive presence with sales team outreach for high-stakes B2B negotiations.
- Lean about tools to foster trust, credibility, and urgency with major clients and prospects.
Credit: This session is eligible for 0.75 clock hour towards your CEM recertification.
This session is first come first served and will be based on max seating in the room.
