The Ultimate Prospectus Makeover: Innovation Meets Strategy

Preview Video: The Ultimate Prospectus Makeover: Innovation Meets Strategy

In this session, we’ll take a fresh look at your prospectus and show you how to turn it into a real revenue-driving powerhouse. We’ll kick off with why your current prospectus might be playing it too safe, and what a bold, strategic approach can do for your non-dues revenue. Then, we’ll dive into how to rethink your offerings with innovation in mind so they actually attract sponsors and partners, not just check a box. Next, we’ll break down pricing, because guessing isn’t a strategy.

Participants will learn how to price smarter and show value clearly. From there, we’ll talk about how to design and write a prospectus that flows well, looks sharp, and speaks your audience’s language. Finally, we’ll pull it all together with a simple framework you can apply right away, leaving you with practical tools to stand out and compete smarter in a crowded space. Finally, we’ll pull it all together with a simple framework you can apply right away, leaving you with practical tools to stand out and compete smarter in a crowded space. Your prospectus isn’t just a sales tool, it’s a strategic asset. And design and messaging matter more than ever. Get practical tips for creating a prospectus that looks great, reads well, and motivates sponsors to say yes.

Learning Objectives:

• Learn how to position it to showcase value, spark interest, and drive real revenue growth.
• Learning innovative offerings and smart pricing win attention.
• Discover how to refresh your packages and set pricing that reflects value and meets market demand.

Credit: This session is eligible for 0.75 clock hour towards your CEM recertification.

This session is first come first served and will be based on max seating in the room.