From Logos To Loyalty: How One Event Reimagined Sponsorship & Boosted Revenue By 41%

Preview Video: From Logos To Loyalty: How One Event Reimagined Sponsorship & Boosted Revenue By 41%

Traditional sponsorship models are losing relevance; sponsors today want more than exposure. In this session, ISCB’s Senior Director of Operations and Programs, Bel Humes Hanson, and Showcare’s Sponsorship Strategist, Veronika Hotton, will share how ISCB reimagined its sponsorship strategy to increase revenue by 41% in just one year. This case study will explore how discovery-based sales conversations, custom activations, and sponsor-aligned experiences helped strengthen partnerships and drive measurable ROI. Attendees will leave with a framework to evaluate and evolve their own sponsorship approach, especially in mission-driven, association-led environments.

Learning Objectives:

• Learn how to conduct value-based discovery conversations to uncover sponsor goals and build alignment.
• Create integrated sponsorship offerings that prioritize brand relevance and attendee engagement.
• Learn how to measure sponsorship impact using event data and post-show storytelling to drive renewals.

Credit: This session is eligible for 1.0 clock hour towards your CEM recertification.

This session is first come first served and will be based on max seating in the room.