General Session and 2025 CEM Presentation

Join us for the General Session and CEM Presentation as we celebrate the 50th anniversary of the CEM Program and honor the 2025 class of CEM graduates.

Preview Video: General Session: THINKING INSIDE THE BOX: How Tough Times Fuel True Creativity and Innovation

We’ve all said it: “If only I had ________, then I could do __________.” We’re convinced that the only thing standing between us, and our best work is more money, more time, more resources, more buy-in, stronger partnerships, better technology… the list goes on. But the truth is, real creative work thrives within constraints.

Innovation and creativity don’t wait for ideal circumstances. They emerge when we are bold, lean into uncertainty, adapt with resilience, and harness the very constraints we face as catalysts for new ideas. It’s these challenges that our most inventive and impactful solutions are born. True creative work exists in the gap between what you have and what you think you need. After all, if you had everything you needed, you wouldn’t need creativity at all.

Join this year’s Expo! Expo! General Session presenter, Kyle Scheele, as we explore how embracing constraints can spark creativity. Together, we’ll discover how bold thinking, and innovative approaches can transform challenges into breakthroughs for your shows and your business.

Learning Objectives:

• Show how constraints are the breeding ground for creativity.
• Identify the difference between constructive constraint and restrictive constraint.
• Help reframe the constraints in your organization and find the solutions you’ve been searching for.
• Walk through tools and exercises to break through creative blocks.

Credit: This session is eligible for 1 Clock Hour towards your CEM recertification.