New Attendee Acquisition That Actually Works!
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Preview Video: New Attendee Acquisition That Actually Works!
Getting people to register for your event is about the right strategy, executed well. In this session, we’ll share the latest tactics that help to significantly increase registrations, views, and show-up rates. Learn successful test ideas based on data from the last 90 days of actual campaign performance and an inside look at how to ramp up overall results. From precision-targeted demand generation to email campaigns that break through the noise, to social media content that sparks action, you’ll learn exactly what works in today’s competitive event landscape. Whether your event is virtual, hybrid, or in-person, you’ll leave with a playbook for filling your registration list with fresh, engaged faces.
Learning Objectives:
- Implement new and simple changes to emails, landing pages, and social posts that drive performance.
- Discover pitfalls to avoid that hold back the majority of event-based marketing efforts.
- Explore how to make your event fun using simple things that make people excited to attend.
Credit: This session is eligible for 0.75 clock hour towards your CEM recertification.
This session is first come first served and will be based on max seating in the room.
This is a Quiet Session: No audio will be broadcast from speakers. Headsets are required to hear speaker content.
- Pick up a headset at the entrance.
- Put on your headset to hear the audio.
- Adjust the volume to your comfort.
- At end of session, please take headsets and place on table near entrance.
